If you're an internet marketer, being able to measure your results is essential if you want your business to grow.
Besides testing which funnels are most effective for collecting leads and converting sales, you also need to be able to test which traffic sources work best with a particular funnel.
There are a couple of ways to tackle this problem when you're sending traffic to a lead capture page..
First of all you can pay for a premium conversion tracking service. This method means paying a monthly fee and being limited to the number of clicks you can track per month, unless you're willing to spend a lot every month. Having said that, it is the easiest way to collect detailed results about your traffic sources and whether or not they are working for your offers.
Another way round the issue if your websites use WordPress is to use a link tracking plugin like 'Pretty Links' which enables you to track conversions for a given traffic source by placing tracking pixels on the page your prospects reach immediately after they click 'submit' on your lead capture page.
This is the system I personally use for my own funnels when I send paid traffic to them.
However, if you're just promoting your affiliate link or a splash page link for an advertising site like my own ad sites Digiproducts, TargetProfits and RealityAffiliate, there is a much easier way to test which advertising sources are giving you RESULTS and which ones are just giving you 'clicks'.
Don't forget, 'clicks' don't make money. The money comes from real people who see your offers. The only way to get commissions is by getting real, interested people to see your affiliate links.
OK, all you need to do in this case is add a 'tracking id.', which you add to the end of your affiliate link to create a new link specifically for the ad source you want to test.
The best way to illustrate how this works is with an example..
Here is my own affiliate link for the latest splash page I created at TargetProfits:
http://targetprofits.com/splashpage.php?id=17&r=PeterRT
If I was going to promote this link on my Twitter account (A), I would just add a tracking id like:
&t=twittera
..to the end of my splash page link, and then only promote that tracking link when I send Tweets promoting my TargetProfits splash page from that particular Twitter account.
The new link with the tracking id inluded looks like this:
http://targetprofits.com/splashpage.php?id=17&r=PeterRT&t=twittera
Now, when I look at the 'affiliate tools' page in my member area at TargetProfits, I will be able to tell when a sign-up (or sale) comes from my Tweets at that Twitter account.
